Spotify Confirms Beyoncé‘s ‘COWBOY CARTER’ Brought Over 36 Million First-Time Listeners to Country Music in 2024

As various publications’ 2024 End-of-Year Lists roll out, Beyoncé's blockbuster debut country album, COWBOY CARTER, has been ubiquitous, with the trailblazing project being championed by many as a pivotal moment for the genre as a whole. Unfortunately, though, as was the case when COWBOY CARTER first arrived in March, the inclusion of Beyoncé's latest record in an array of country music's ‘Best of the Year’ rankings has caused a stir amongst the more traditional-leaning factions of the genre. However, the unveiling of Spotify Wrapped this week has highlighted that, even if pockets of the country music world are reluctant to embrace COWBOY CARTER, whether they like it or not, Beyoncé's momentous project has had a colossal impact on the genre.